Impression Science Laboratory

AiiP Lab

Impression Science

Kitamura Laboratory

Aesthetics Interpersonal Impression Perception
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The Science of Impression.

AiiP Lab is a research laboratory dedicated to the science of impression. We investigate how people perceive the world and form impressions and evaluations based on sensory information.

AiiP stands for Aesthetics, Interpersonal Impression, and Perception.

Using cognitive science experiments, audio/image analysis, and statistical and mathematical methods, we aim to elucidate the mechanisms of perception, impression, and sensibility from multiple perspectives, with the goal of real-world applications.

Interpersonal Impression Aesthetic Evaluation Affective Processing Individual Differences Decision Making